Who needs a boring Communications degree when you can now major in Facebook and Twitter? Several colleges across the United States now offer social media programs in which students study the elements and application of social platforms in a business setting....
In a time where we spend our days scrolling through news feeds and posting pictures of our meals before we eat them, it doesn’t come as a surprise that certain media channels aren’t as relevant as they used to be. Newspaper may be the most concerning, but is...
Great marketing isn’t great unless it changes consumer behavior, drives sales, or meets other goals. So how exactly do we measure the success of a campaign? Sometimes it’s relatively easy; we look at sales patterns during and after the duration of the...
Being a marketing professional is pretty awesome, and part of the awesomeness is that we’ve got endless options. There really is a place for everyone in the marketing world−from graphic design to creative strategy to analytics. And what’s more is that we have the...
My sophomore year of college, my roommate and I tossed the idea of cutting the cord on our cable tv for months on end, never able to pull the trigger. The main hold-up was live sporting events, and our reluctance to give that up. I cannot even count how many times,...
There are quite a few services offered for uploading and sharing videos online today. YouTube was the first one to do this on a massive scale and has since become the number one name in video hosting, but some have worries that it’s so over-saturated that their videos...
To create a video, you need to have a target or some kind of purpose in mind. There has to be some sort of message. Once you have that, you have to figure out how you’re going to share that message. To do that, you have to know who you’re trying to share it with....
Taco Bell- It’s here, guys. The Taco Bell Emoji Engine. Late last year, following IOS’s release of the taco emoji, Taco Bell created a platform in which users could tweet at the company with the taco emoji followed by any other emoji and the result was a mention by...
Axe Men’s Grooming Products- Axe is known for overpowering body sprays cherished by 14 year-old boys and promoted by chiseled, sweaty, hunky men. This year, Axe tossed the cliché “man’s man” persona and launched its Find Your Magic campaign that features a more...