What is branding? The answer is fairly simple. Branding is everything. Your name, your logo, your website, social media, content, even the way your employees answer the office phones is a part of your company’s brand. Your brand is your company’s promise to your...
According to PRSA.org, “Public relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics.” Formal definition not quite doing it for ya’? Basically, public relations (usually just called PR) is...
Advertising is both an art and a science. After deciding on a marketing concept, you need to figure out which channels you’re going to broadcast your message across. And once you get there, you must decide when and how often that message will be communicated....
Ah, Myspace. Just the name makes me nostalgic. But seriously, let’s go back about 10 years to the beginning of what would become an earth-shattering digital phenomenon...social networking (dun dun dun). Myspace was a social media pioneer, if not the social media...
There are countless advertising agencies across America, some with 5 employees and others with 500 (Transformation has exactly 12 lovely staff members, just FYI). Many specialize in design services, others in media, and some do it all. Like any other industry, there...
We’re headed back to the basics this week. There are several ways to deliver your message through advertising, all of which use a different strategy. Different appeals are better-suited toward certain ads depending on the message and who its intended audience is....
While some say the digital age is killing off traditional media, I think it’s more realistic to say that at this point, digital has married traditional (specifically in the case of social media and television). What do I mean by this? TV has become an experience...
Instagram is unique as a social media platform because it’s formatted entirely with photos and graphics. Because of this, Instagram marketing veers slightly from the traditional promotional paths that Facebook and Twitter take. A recent trend in the Instaworld is...
Streaming sites have changed the way we watch television. Instead of tuning in to the new episode of the Big Bang Theory every Monday night, we can now Netflix and chill, or my favorite, Hulu and commitment, whenever we choose. Netflix runs ad-free, but Hulu still...