An important aspect of branding that can have a huge impact on your product or company is color. You may think that companies choose certain colors to represent their products and services simply because the colors work well together, but there is much more...
Just the other day, Transformation Marketing received mail from Yellow Pages United. This may not sound strange at all− in fact, it probably sounds quite ordinary that as a small business, we would want to be listed in Yellow Pages and potentially advertise our...
If you read our blog even semi-regularly, you know by now that one of the first steps in developing a marketing strategy is defining your target audience. It's impossible to reach everyone with a marketing campaign, so the process begins with figuring out who...
We want to begin by pointing out the obvious- websites are valuable. Really valuable. They provide your customer with information, convey your brand's image, and serve as your company's online, always-on salesman. Creating and maintaining a blog is a great way to aid...
If you've bought something online, you've likely seen that blank box at the end of a checkout process asking for a promotion code. It's always a triumphant feeling to enter those magic numbers and watch your order total become a fraction of what it was before. To put...
Besides the products and services it offers, marketing is crucial to the success of a company. That's why, when it comes down to it, deciding between outsourcing a marketing agency to handle all marketing related tasks or hiring a team to do the work in-house is an...
In advertising, there’s no worse insult than the c-word. That’s right. Cheesy. (Gotcha!) Even in the sea of creative minds that dominates modern marketing, overused phrases and sayings still plague advertisements today. We had each member of the Transformation team...
Social media has opened so many doors for new opportunities, which is why at Transformation Marketing, we focus a good portion of our efforts on developing our clients’ social media accounts. Social media plays a key role in a company’s marketing strategy and can even...
Direct marketing is a good way to reach consumers on a personal level. As marketers, we can be sure that texts, emails, or direct mail pieces will be received by our audience, rather than a TV commercial or billboard that may not reach them. The biggest issue with...