We love all of our clients, but we especially love food clients. Why? Everyone has to eat, and more importantly, everyone likes to eat, so there’s already a solid foundation to work off of when marketing food products and restaurants. Also, takeout delivered to the...
marketing
Transformation Case Study: Super Fair Social Media
Is there anything more wholesome and sentimental than the county fair? Summertime, funnel cakes, and Ferris wheels; what's not to love? We've had success with event marketing in the past, but this was the first time we marketed the local fair. The previous...
When Do You Need a New Logo
Your logo is the visual embodiment of your brand. It represents what you do, who you are, and most importantly, what you stand for. That said, an outdated, poorly designed, or just flat-out ugly logo is capable of doing serious damage to your brand’s image and...
Learn What Your Name Means Day: the Bean Team Edition
At Transformation, we're always looking for an excuse to celebrate. Lucky for us, March 5th is Learn What Your Name Means Day! (It counts, ok?) In honor of this holiday, we did a little research to figure out the symbolic meaning of each of our names. You may...
Love and Money: How Couples are Spending and What it Means for Marketers
In light of Valentine’s Day, we took a look into a TD Bank survey titled “Love and Money” that explores the financial habits of married/dating couples. The study was done in July of 2016 and surveyed 1,902 respondents who were currently in a relationship. During the...
The Best Ways to Handle Social Media Haters
Ah, Facebook. A place where your grandma pretends like she knows how to use technology in the most adorable, innocent way; where your friends constantly tag you in strange, crude, but undeniably hilarious and relatable memes; and of course, where you can moan about...
4 Digital Media Trends that Will Dominate 2017
2017 is going to be a big one. We’ve got a new president, technology is advancing faster than ever before, and most importantly, the second season of Stranger Things will be released on Netflix (If you haven’t watched the first season, close this window and start the...
Everything We Know (and Don’t Know) About Generation Z
I’m not a psychologist, but it seems that humans have a natural tendency to fear the unknown. In a way, however, the unknown is what fuels marketing. The media and communication landscapes change and evolve every day, and it’s our job as marketers to interpret those...
New Year, New Focus on Video Marketing
There’s a reason why video content is on the rise. Not only has technology made capturing beautiful, quality images cheaper, video is a form of media that’s proven to engage your customers. It's a way to reach out and advertise what you’re selling while simultaneously...








