Last time I wrote about our internship program and how we approach it in order to give interns a hands-on, real-life experience while they’re with the Bean Team. Over 25 interns come through our office in the last 5 years. We’ve seen phenomenal interns and we’ve seen...
Jargon, like everything, has its pros and cons. On one hand, it can give your company a voice, add authority, and can be used to communicate within the industry and between experts. On the other hand, it can isolate clients, kill conversations, and make you sound...
Small businesses may lack the name recognition that larger companies enjoy—like Berkshire Hathaway, for example. But with small business comes big opportunity, especially if you’re starting your career. Small businesses are able to provide different opportunities that...
You may not realize it, but writers are everywhere. They work with lawyers, write instruction manuals, and almost every commercial and podcast is first structured by a writer. Whether it’s your primary skill or not, great writing is a cornerstone of effective...
Summer is winding down which means it’s time to switch out swimsuits for layers and say goodbye to our summer interns. We talked to our interns before they headed back to school to see what they thought the overall benefits of internships were for them. School...
Over the past 5 years, Transformation Marketing has been a launching pad for interns looking for experience in their field. We’ve been home to over 25 “bean sprouts” and have a history of hiring over 1/3 of those “sprouts” after their internship is over. Here’s the...
Pesky Problem The videos that Ty’s Outdoor Power had been running in the past were all quick-production videos. They wanted videos they could proudly run during March Madness and prime time. Knowing their male demographic’s love for outdoor power equipment, we wanted...
“Most good copywriters fall into two categories: poets and killers. Poets see an ad as an end, killers as a means to an end…. If you are both killer and poet, you get rich.” -David Ogilvy Sonia Simone, host of the content marketing podcast copyblogger.fm and chief...
“Piece of advice for you- what you put on social media, that’s your resume to the world. That’s what you’re trying to tell the world you’re all about. That’s how you’re advertising yourself. Be smart with that stuff.” This quote is from the University of Nebraska’s...