As part 1 showed us last week, video is a very powerful medium to have as a part of your marketing budget. Not only will video increase Internet traffic, but it is also the best type of content to reach your target audience. It can be used across different platforms for entertainment, communication or for sales. Video can also become very important when it comes to email.
- “Video in email can boost open rates by 20% and increase click-through rates 2-3x.”How many emails do you get a day? Most likely, you receive too many to count. With people being swamped by hundreds of emails a day, it is important that you find a way for them to look at yours.
One way to attract a customer is by swapping the text with a video. If you can communicate the message through video instead of the consumer reading, they are much more likely to take the time to watch the video. This could lead them to clicking through to the website and engaging them in the message.
- “Using the word ‘video’ in email subject lines boosts open rates 19%, click-through rates by 65%, and reduces unsubscribes by 26%.”A little bit of bait is required though. Consumers need to know your email contains a video. If they don’t, they may just delete it without opening it. By simply putting “video” in the subject line of your email, a user will know it contains one. This will lead to more consumers opening the email and watching the video content.
This statistic proves that just putting video in your email subject line will lead to more click-throughs. This will increase traffic to your social pages and/or website. With little time in the day to read through a bunch of emails, more people will click on the emails when they would rather spend their time watching a video.
- “33% of tablet owners watch one hour of video per day on their device.”With so many people watching videos served up to them, they total an hour of video–watching a day. This means that consumers are watching videos that come from email, social media and search engines. With most people having a smart phone or tablet, watching video is more accessible than ever. Keeping your videos high quality and filling it with excellent content will engage the viewer.
Here at Transformation Marketing, near Lincoln, Nebraska, we have the ability to create video that will reach your consumer. Whether you want video for a TV spot or email blast, we can produce it for you. Our video department creates high-quality content that will engage your audience and keep them interested in your brand. We can produce these videos in our production studio or on location. Transform your brand and schedule your next video with us today!