Video has become a powerful medium to use in marketing. This means with good content, video can become the main strategy for your business. When video has good content to add to the strategy, it will be exactly what the consumer wants.
- “74% of all internet traffic in 2017 will be video.”
This statistic is very effective and demonstrates how much more important video will become in the next year. If you have not implemented video into your marketing strategy yet, there is no better time than now. If over half of users are going to the Internet to look at videos, your brand must have something for consumers to watch. With so many consumers watching videos, you must also have a high quality video, so that they will watch and enjoy the video.
- “53% of marketing professionals worldwide name video as the type of content with the best ROI.”
When a marketer pays for a service, they want to see the results. With video, the brand will see the best return of investment. The good thing about using video, are the analytics that come from the results. A brand is able to see if viewers were watching the whole video and even where they were watching. This helps when creating future videos because it shows how effective the video was. If the video was reaching the right target audience, but could use other changes, these results will tell the business for upcoming videos.
- “93% of marketers use video for online marketing, sales, or communications.”
Video is not only popular among viewers, but to marketers as well. Video can be used in many different functions and the content can be changed to fit each brand. After filming, videographers are able to create different messages by combining and changing existing video. This allows brands to reach different target audiences at a faster rate. The other nice thing about video is the ability of sharing it with others through social media outlets, websites, and email.
Creating video with good content to be shared with viewers can be challenging. Contact Transformation Marketing, near Lincoln, Nebraska, today to set up your next commercial. Come down to our production studio, or we can film on site, to create your next high quality advertisement for your brand.