WHAT IS OTT?
SHOULD IT BE A PART OF YOUR MARKETING PLAN?
OTT stands for over-the-top media. OTT bypasses cable, broadcast, and satellite television platforms allowing for more cost-efficient marketing directed towards hyper-targeted audiences.
OTT advertising is delivered through dozens of different streaming devices and apps, including Roku, Chromecast, AppleTV, Sling, Firestick, etc. As well as through ConnectedTV and Smart TV’s.
HOW DOES OTT WORK?
Using verified data, we build your online audience. Ads are built and then uploaded to be distributed through our purchase platform directly sending ads to devices and ConnectedTV’s that match the audience profile. When ads are aired, we know if it was viewed, where geographically it was viewed and how long they watched the ad. All data is measurable.
ADS BUILT &
WHY IS OTT SO EFFICIENT?
OTT is amazingly efficient, thus, allowing companies of all sizes to compete.
- Ads bypass the traditional channels of cable, broadcast, and satellite
- Ads are measurable through view metrics and analytics
- Ads are able to be geographically targeted as narrow or as broad as needed- even reaching rural areas or specific zip codes
- BEST YET: Ads reach highly targeted audiences, based on third-party verified data, ensuring you reach your perfect audience and eliminate waste
IS OTT RIGHT FOR YOU?
Are you tired of hearing about data-driven marketing and have no idea how it can help your business and save you money?
Frustrated with buying TV and radio ads, yet still wonder how much they are helping your sales since there is no data to prove results?
Knowing your buyer is out there and not knowing how to reach them effectively can be exhausting. But, if you are READY TO GROW your business with smart media options and trackable results?
We are ready too! Let us help.