We love to see the great things we are able to accomplish using social media. Some, still, have their doubts on if social media truly works for business. But we say, it does. Today, we want to talk a little bit about some of the greatest social media successes to date in 2015.
McDonald’s Super Bowl 2015
This past Super Bowl, companies were forced to pay an all-time high for advertisements. The average cost for a 30 second advertisement was 4.5 million dollars. It makes you think if using this outlet is even worth it. What McDonald’s did this past Super Bowl has never been done before. McDonald’s came up with the idea that they would post about every commercial on twitter and every person who retweeted their post would be entered for a chance to win every product that was advertised. What about this is genius you may ask? Instead of using multiple commercials to spread the word and gain social media followers, McDonald’s was able to stay in the limelight with only one pricey commercial.
So you may want to join us during the game—we’re taking Lovin’ to a whole different level! pic.twitter.com/QhMwk8jWTq
— McDonald’s (@McDonalds) February 1, 2015
Although not everyone has the type of budget to pay for a Super Bowl advertisement and pay for giveaways like McDonald’s does, this doesn’t mean that there is nothing to take away from this campaign. What this means for everybody else is that by getting the initial word out about a marketing campaign or promotion, you can use social media as a way to increase buzz with minimal to no cost. By using paid promotion and social media together, you can promote conversation and word of mouth, which we know is the most powerful of promotion there is.
Puma “Shop As You Watch”
When it comes down to it, we, as consumers, are lazy. This is why we purchase things like milk and eggs at the gas station. Time has become a form of currency and more time we have, the more money can be made. Companies like Puma have embraced this idea. Recently, the company Puma, which sells shoes and sportswear, has created a marketing campaign, which combines both YouTube videos and online shopping. One video for example shows a popular English soccer player talking about soccer and wearing different Puma outfits. Included on the video itself is a button you can press that brings up the outfit that he is wearing with a price and an option to purchase the product. This strategy increases impulse buying, and increases the chance of purchase because of convenience. According to Fashion & Mash, the video is showing earnings per click of up to 24 times higher than the e-commerce industry standard, showing how truly effective it is.
While this strategy has only been introduced into the European market, this campaign would work especially well in the United States due to the type of time constraints that Americans face. Western cultures, compared to Eastern cultures, tend to have a monochronic sense of time compared to a polychronic sense of time. This meaning that Western cultures, such as the United States, tend to value time and schedules more than others. Considering this, if Puma or any other company was to introduce this strategy with a popular U.S. athlete or public figure, the response would be tremendous. This is a recent trend that has seen much success and other business should take note of the creative strategy by Puma.
Although our clients may not have the budget to run campaigns quite like the ones we have talked about today, we know we can (and have) done great things for our clients using social media. If you want to know more about how we can help you build a bigger online presence, give us a call today!