How to Gain New Customers

by | Mar 29, 2022

gain new customers

How to Gain New Customers

Estimated Reading Time: 4 minutes

Every business owner wants to attract new customers, but quite frankly, that’s easier said than done. If you need some new ideas, here are nine strategies to gain new customers!

How to Gain New Customers

Be new and creative.

Create new promotions, new products, new ways to get your name out there. People love new things! Just be sure that no matter what new thing you do create, it’s still relevant to who you are as a business.

Promote your expertise.

You’re good at what you do, so don’t be afraid to share that with others. Promote your business, promote your services, promote your expertise. Help your customers discover the new things that your business can offer, and let them know exactly how you can benefit them.

Ask for referrals

Don’t just sit back and wait for the crowd to come. Put yourself out there and utilize those around you to help generate new referrals. Doing a follow-up email or call after a customer’s purchase or service serves as a great opportunity to ask for a referral. Listen to your customers and take their feedback to heart. The more satisfied customers are, the more new referrals you will get.

Offer new discounts and incentives

It doesn’t hurt to run an occasional promotion or give new customers a discount during their first purchase. As we mentioned, people love trying new things, so getting new customers through promotions is a great way to draw them in. Once you get them in the door, collect their contact info so that you can continue to entice them with other irresistible offers and deals.

Upgrade your website

The best way to get new customers is through new leads, and the most effective new leads are generated with a search engine result linked to your website. New customers will judge your business based on what comes up, so it is crucial that you have an effective design, good content, intriguing graphics, and sufficient SEO work.

Leverage online reviews

Online reviews are important because potential customers are reading them — both good and bad. Post signage and encourage happy customers to leave a kind review about their positive experiences. If you’re getting negative reviews, try to find ways to eliminate them by offering new customers a free trial or a discount on their first visit. No matter how you go about getting reviews, just know that social proof is a powerful tool that you should be leveraging to your advantage.

Use social media

Social media is an amazing way to network with people (potential customers). It can be time-consuming at first, but it definitely proves fruitful in the long run if done properly. Here are some tips for using social media sites like Facebook or Twitter: take advantage of hashtags by tagging #hashtags that are relevant; use the “Share” button; consolidate all of your updates into 1 status update instead of making 20 separate posts; comment on other businesses posts.

Reach out to old customers

Don’t lose sight of what you already have. If you have old customers that you haven’t seen in a while, reach out to them after a few months. They’ll be glad to know that you remembered them and their business is important to you. Don’t be afraid if you have to win them back with a special offer. They may be like new customers for you again!

Be active in your community

Being active in your community will help you build your network, boost your reputation, and show support to other local businesses. Seek out community events, volunteer opportunities, charity causes, and business sponsorships. However you choose to participate, it will get your name out there. People will begin to notice the effort that you put into cultivating “good” and will want to support your business, too.

Closing Thoughts

So there you have it — nine ways to gain new customers! Are you ready to set foot into a whole new world of new customers? It can be scary at first, but the risk is worth it. What strategies will you use for your business? Let us know in the comments!

If you’re looking for help to grow and establish your business, marketing is a great place to start. At Transformation Marketing, we have the expertise and knowledge to guide you to success through websites, social media, graphic design, search engine optimization, programmatic advertising, video, and so much more. You can find us near Lincoln, NE, and contact us at 402-788-2896!


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