So you finally got your company its own website. Congrats! Taking your company to the internet is a huge step that will allow you to further engage with your customers and stay up to date with content going digital. Once you have all the odds and ends fine-tuned what’s next? In the words of Ron Popeil do you “set it, and forget it” or is it all about constant updates and maintenance?
If you guessed it was about keeping things up to date you’re right! In fact, one of the great benefits of having a website is being able to keep things up to date and have a easily accessible “home” for your company that can be visited by all. A website is never completely finished, rather it’s always a work in progress. Remember that in today’s world a prospective customer is very likely to visit your website before contacting you, so it’s important that your first impression is a good one. Besides the first impression, here are some other important benefits of website maintenance:
· Ensures your website is up to date
· Keeps your customers informed about your company
· Increases your chances for higher search engine rankings
· Decreases likeliness of being hacked
You may be asking yourself how to keep your website updated and fresh. Here are some key suggestions we have on ensuring the things listed above can take place:
1. Have a blog that your post regularly.
2. Create an email newsletter that customers can sign up for on your website. A newsletter should contain articles, tips, tricks, and graphics that will allow you to inform the recipients of what’s new in your company, tell them about discounts, discuss industry trends, and answer frequently asked questions.
3. Take advantage of the season changing or holidays by tailoring certain aspects of your website to go along with it. Whether it’s making your homepage Christmas friendly for December, or making your having a summer-themed slider in June.
4. And we saved the best for last, mind you. Make sure that your CMS platform is being updated on a regular basis. This will help ensure that your site has the latest features and most importantly, is up-to-date security wise. (Please be careful when updating – make sure you have a back up of your site prior to doing so and make sure you update all of your plugins as well.)
At Transformation Marketing, we know how important it is to keep your site up-to-date, which is why we offer packages such as our healthy website hosting plan, and our Web Optimization packages. We can help with everything we talked about above, because we know that your time is best spent focusing on your business and not on the little things that need to be updated on your site.