Different Ways to Repurpose Your Content

by | Mar 15, 2023

When marketing your brand or products, there isn’t a one-size-fits-all approach. You need to get creative and find new ways to attract customers and generate interest in your company. However, sometimes new ideas can spring from old ones. For instance, reusing old content differently can be an effective way to tell your story. Repurposing content can be fun and easy, too.

Turn Images Into a Pinterest Board

Like many companies, you use social media for marketing your brand. Pinterest is one of the most popular forums. Take a look at the collection of your visual content. If you have some striking images and compelling pictures, create a Pinterest board. You can drive more traffic to your site and find a useful way to share old images you already have available.

Take Your PowerPoint and Make an Infographic

Infographics are all the rage right now. They are easily digestible, visually appealing, and packed with information. Depending on the topic and content, making an infographic can be time-consuming. The good news is that you may have already done most of the work for your next infographic without realizing it.

Look through any PowerPoint presentations you have made. These could have previously been for internal use or your audience. Repurpose this content into an infographic that you can share on your website or social media. Convert any tables or graphs you used in the slideshow into attractive infographics. Spruce them up with some nice visual touches, and you’ll have a content-packed story.

Convert Blog Posts Into Guidebooks

Blog posts can be informative pieces on a variety of topics. But they don’t need to grow stale on your website as time passes. Another intriguing idea to repurpose content is to take similar posts on related topics and make a guide. Sure, you may need to update the posts a bit and tweak them here or there, but you shouldn’t have to start from scratch when you make your next guidebook.

Posts Can Become Videos

For many people, watching a short video is more memorable than reading a blog post or two. This can be especially true if you are trying to teach your audience something. A blog post can easily translate into a YouTube video. Essentially, the post acts as a script for the video; all you have to do is add the graphics. You can use voiceover if you’d like, but on-screen text (that comes from the blog posts) can work just fine.

Create a Podcast

A podcast may not work well for every business. Still, these audio episodes are often effective ways of delivering information to your audience. If you have a podcast or intend to start one, you may be struggling to come up with ideas. You don’t have to look far you already have content available.

Look through blog posts or social media posts you’ve made recently. Evaluate which of these your audience received well and which ones generated the most engagement. Chances are that your audience would like to hear more about the topic. Turn these into podcast episodes where you can revisit the posts and even expound on them.

These are just a handful of ways you can repurpose content you have already used. If you follow these tips, the content won’t be redundant. It should be different and new enough that your audience can engage with you. For help getting started, call the experts at Transformation Marketing at 402-788-2896.

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