Just as fashion trends come and go throughout the seasons and the years, design elements do the same. It’s hard to stay up-to-date with the current trends in design, so I’ve put together a list of the top color, logo, and typography trends for 2013 and 2014!
Color Trends:
Move over jewel tones, the color reports are in for 2014 and we’re doing away with the old and in with the new. 2014 predictions on color trends are more of the softer pastels working with brighter hues to create a colorful mixture!
Logo Trends:
I’ve seen a lot of trendy logos lately, and I am loving it! Gone are the days of hideous logos with their clipart-esque look and bad typefaces….okay, so maybe they aren’t all gone completely, but at least they are moving in the right direction and I’m seeing fewer and fewer of the old school logos that definitely aren’t working anymore.
Simple
Slash
Movement
Script/Retro
Banners
Typography:
Distinctive typography has been a trend this year, but it’s definitely here to stay. The hand-drawn look to the typography is a huge hit, especially with non-profits, boutiques, and organic companies.
Another popular trend in typography is flat design. The plain-Jane font in it’s simplest form is better than embossing, beveling or stroking. If the typeface is a good one, it doesn’t need any embellishments to enhance it.
Multi-type is one of those fine-line rules. It’s okay to use two or three, sometimes even four different typefaces, as long as they compliment each other and do not clash. Be careful on this one though, as sometimes different typefaces put next to one another do not work.
Going along with typography, I decided to list the trending typefaces(or fonts for you non-designers). With these trends, you can see that we’re straying away from the handwritten and script type of fonts and just using more simple and basic fonts that stand out from Arial, Helvetica, and Georgia.
Trends come and go, but the one thing that stays the same is the quality of the product you receive. To get high-quality design pieces, you need to go to a reputable and successful company that can deliver results. Designers and marketers stay up-to-date on the newest trends and designs so that we can help you succeed. We know what works, and have the results to prove it! If you need anything from a new logo to a new website, we can help you out! Contact Transformation Marketing to see how we can help with your next design project.