No one’s reading my blog. What do I do? This is not one of those, “if you build it, they will come” situations. I always say, you can put out the best content in the wold, but it won’t make one bit of a difference if no one knows it’s there!
1. Just keep posting!
The first thing I will reassure you with, is that it can take up to a year and a half for your blog to really take off. So, don’t get discouraged if you blog isn’t an overnight success. Celebrate the small victories (first post, first comment, first to get 25 views, 50 views, 10 comments, etc) to encourage the people in your office that the blog is growing. Even if it seems slow.
2. Cross promote your blog
Use other marketing resources that you’re already paying for to promote the fact that you’re blogging. Add, “And check out our new blog online!” to the end of a TV or radio commercial, post of Facebook, Twitter and any other social network that you have a blog, add the RSS symbol to your print pieces and website and most importantly… Post each blog to all of your social networks. This will not only promote your blog, but make it easy for those following your blog to keep track of when you’ve posted something new.
3. Make it an office thing
Encourage co-workers to help promote the blog by putting it in the signature of their e-mails, reposting to their social pages and following the blog themselves. This will not only promote the blog, but give everyone a sense of ownership.
4. Promote Feedback
The more people commenting, the better! It will increase your SEO! Try to end your posts with a question if you can. Post on current information that will get people talking. Always reply back so that they don’t feel like they’re talking to a brick wall. A blog is a two-way communication with your clients. Make sure you treat it that way!
Thanks for following our mini-series on Blogs about Blogs. If there is anything you feel we missed, let us know! We would be happy to do a follow up! If you want to discuss with us more on how we can help you with your blog, give us a call!
Our regular blog will begin again on Monday. We have some big announcements and great information that we are, as always, excited to get to you. Have a great weekend readers!