Let’s be honest, you’re probably not a wiz when it comes to marketing channels because you’re good at what you do! This is why having a full-service marketing agency to handle media representatives is one of the best investments you can make for your business. Why are media representatives such a pain to meet with, you say? To that I would say “how much time do you have?” The sad truth about these representatives is that many of them only care about the bottom line, not you!
When it comes to sales, there are two types of sales forces: salary & commission/quota. Media representatives happen to fall in the commission category. This means that they will try to make the sale by all means, regardless of if it is right for YOU or not. At Transformation Marketing, we will always look for which marketing channel fits best for your business! This means countless meetings with media reps to try to figure out whether to utilize digital, television, radio, print, or other media outlets. This is what we specialize in. Our extensive work with a variety of clients allows us to understand which media is right for each type of business. Our expertise in this field makes it so you never have to meet with media reps at all, allowing you to focus on your business and your business only. By doing this, you will not only save yourself from buying media slots that you don’t need, but you will save time by not needing to meet with media representatives at all. We all know that time is money!
If you’ve ever been on the wrong end of a meeting with media representatives and been unequipped to handle their sales pitch, you might have fallen victim to what we like to call “whack-a-mole marketing.” This is a tactic that is used to drive sales by hitting every single media outlet available. For example, a media representative might sell you on rotating television ads from station to station. While this may seem like a great opportunity, what they might not tell you is that one of the stations is targeted towards a younger demographic while your product is targeted towards people 50 years or older. This is one problem you will not have to worry about if you decide to hire a full-service marketing agency like Transformation Marketing!