Crowdsourcing has been around for a couple of years now not only in video production, but across all industries. The buzzword refers to a 2006 Wired magazine article about outsourcing to a crowd as opposed to a single individual or company. When a business needs a...
What is it?!? It's March Madness Marketing style! Last Wednesday, we had the pleasure of being a part of the very first Lincoln AMA "March AMADNESS". Members of the Lincoln AMA could submit some of their best work in TV, Digital, Audio and Print, then attend the event...
We've added many new faces to our team in the last couple of months and because of this, we wanted to share with you all the faces of the current Transformation Marketing team and little bit about each of the incredibly talented members! We'll start with the newest...
Today, Transformation Marketing welcomes yet another phenomenal new addition to our growing and dynamic team: James Chramosta, our new Videographer and Production Editor! With his playful sense of humor and incredible work ethic and desire to grow in his skill set,...
Despite the rise of social media, television still heralds the largest amounts of crowds. Sure they could be considered old and out of fashion, but TV ads are highly effective and have the potential to reach massive audiences, especially during popular shows such as...
This year, many wonderful things are happening and many great people are joining the Transformation Marketing team! Today, we'd like to announce that David Hefley, owner of Meridian Consulting is merging his company into Transformation Marketing. We have partnered...
Last Sunday was the Super Bowl and, even though the game is done and over with, we're still debating who won - not the game itself, of course, but instead the competition between that of all the commercials. Advertising during the Super Bowl continues to be a pinnacle...
Today we are proud and excited to welcome Heather Husen, the newest member of the Transformation Marketing team as she joins our Graphic Design Department. During our search for a new designer, we interviewed many incredibly talented individuals. The decision was a...
Creating a TV commercial (or radio advertisement) is a lot of fun, but also take a lot of work on a business owner's part. To begin, you'll need to come up with a great strategy or campaign. Then, toss in budgeting, scripting, talent selection, the hiring of a video...