We've been going through many different terms in our services. So far, we've looked at terms in social media and website terms. Today we're going to look at some basic typography terms along with some basic rules of thumb when using fonts. We know that many brands...
The other day, Travis came into my office and asked me to take a look at a website. (We tend to do this a lot around our office. It's hard to shut it off.) Now, I've seen a lot of bad sites in my day. Some downright terrible ones, to be honest. But never in the 10...
We cannot stress enough how important it is to be as detailed as possible when telling your marketing company exactly what it is you are wanting from the very beginning of discussing the project. So many times we see new pieces come into play throughout the process,...
Images and video are perhaps the single-most traffic driver for any brand. An attractive photo or video has the potential to make your campaign go viral, but you won't get there without following a few basic rules for framing your shots. Framing your subjects Whether...
When one hears the term documentary, we often think of real-life video storytelling of endangered animals, war, hunger or other social issues or historical events. But documentaries can also take on a more light-hearted approach. Brand documentaries, in particular,...
We know that sometimes we use terms when referring to websites that not everyone knows. We try to keep jargon out of our communication, but sometimes, we just don't know where to draw the line. So, today, we're going to meet you halfway and show you the anatomy of a...
In this day and age, we can find and do just about anything online. We live in a digital world. This can be frustrating for marketers who are promoting products or services with a lot of competition. Dynamic Creative Optimization (DCO) can be a useful tool to break...
I have to be honest... I (and I probably speak for everyone else in this office as well) cringe when I (we) hear someone say, "You know, I have a camera, I could probably just snap some photos of [insert product, event, head shots, etc. here] myself." We know how...
Transformation Marketing is currently offering summer internships in their Graphic Design, Video and Sales Support departments! We started our internship program about a year and a half ago and have had the pleasure of working with right around 10 very talented...