You may remember the beginning of May when we announced that we had won a national award for our design work on the Elegant Occasions website. Well, this month, we were featured in GD USA Magazine for that award. We are incredibly honored and thrilled to be featured...
Email marketing is a commonly used and usually effective way to market to current customers. But just as any other form of marketing, it can go from effective to terribly wrong with one wrong move. One of those wrong moves that you can make is sending too many emails....
I'm sure you have been in this situation: You are on your computer or mobile device, streaming videos, you select a particular video and click to play it, but before your video starts, you have to watch a different video, and advertisement. This is a pre-roll ad....
We're celebrating over 500 blogs and while it is a personal celebration, it comes with a very valuable lesson... Blogs are important. Travis likes to say, "You could get a marketing degree from reading our blog, but we don't write it for the readers. No one reads it...
For the past several weeks, my daughter's soccer team has been involved in a massive fundraising campaign. However, nothing was sold and no money changed hands. That's a breath of fresh air, now isn't it??? There was no peddling of ridiculously priced magazines,...
Previously, we went over Basic Camera Movements, this time we are upping our game (and day rate) and will be going over a few Advanced Camera Movements – this time, we have video examples! YEA VIDEOS!!! Sometimes we need to achieve a specific look or effect, or maybe...
When shooting a scene, we have a few options as far as what we are going to do with the camera. There are a lot of factors that go into making the decision, but generally, we can start by answering two questions: 1. How do we want the viewer to see the scene? 2. How...
We are excited to welcome our very talented and eager-to-learn interns that will be with us at Transformation Marketing this summer: Megan and Hunter! Megan, our Graphic Design intern, has such a wonderful disposition and is very diligent in her research and design....
With the internet continuing to evolve, some of the "old ways" of advertising are becoming obsolete. Take print and television ads for example. Many newspapers have ditched their delivery schedules and moved their content online, prompting advertisers to do the same....