It's almost the end of September, so it is time for this month's Top Viral Ad Videos. (If you missed last month's, you can check them out here) ––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––– Power of a Bookbook; IKEA (11,924,000 views at the time of...
Define "First Job"... (This is what I asked Shannon to do when she first brought forth the idea for this blog series) I grew up on a farm. So, I guess you could say THAT was my first job, and I certainly learned a good work ethic and the importance of responsibility...
According to a study by AOL Platforms, YouTube is more effective than any other social platform at both introducing products to new customers and converting sales. The report found that YouTube has the strongest influence on the first and last stages of the buying...
In September of 1986, I got a full-time job at Dave Cook Sporting Goods in downtown Denver. (For those of you doing the math, this made me 12 years old!) I got out of school at 2:45 in the afternoon and if I hustled, I could catch the 2:50 bus downtown. I would work...
![Social Media Mishaps – Hiring a Social Media Strategist [VIDEO]](https://www.transformationmarketing.com/wp-content/uploads/2014/09/SMM-Expert-1.png)
Over the next several weeks, we are going to take a look into some of the most common mistakes business owners make when running their social media campaign with our Video Blog Series entitled "Social Media Mishaps". Today, we start from the beginning, by looking at...
Doctors are expected to work by a certain code of ethics. If they fail to live up to those ethics or are neglectful and their patient suffers because of that, they are liable. At Transformation Marketing, we believe that marketing companies should be required to live...
Some of you may have been involved with the process of creating a TV commercial. Maybe you weren't the one who wrote the script or operated the camera… but maybe you were involved with the general ideas you wanted to convey and the approval of the script. Most people...
[Side Note to this blog: Megan's summer internship ended on July 31, but due to the fact that she was here when this blog series idea began and we LOVED her first job story, we are still sharing this with you. We very much miss Megan, here at Transformation Marketing....
A common trend we are seeing is what we call the "Whack-A-Mole" or "Now you see it, Now you don't" approach to advertising; radio stations in particular are promoting these plans to entice advertisers to reach a "broader market". In actuality, they are making your...