College professors like to think that everything that they are teaching to you will be regurgitated in the real world, making you a successful millionaire. This, my friends, is what we call a pipe dream. Don't get me wrong, there are many reasons why college is worth...
Video has become a powerful medium to use in marketing. This means with good content, video can become the main strategy for your business. When video has good content to add to the strategy, it will be exactly what the consumer wants. "74% of all internet...
Last fall, John Hancock introduced their "Life Comes Next" series of advertisements. This particular series of ads piqued my interest enough to email the entire office about it and, since I don't think I can express my thoughts any better than I did in that initial...
So, you've got a Facebook page. And a Twitter account. And, last year someone told you that you should have Instagram, Pinterest, and Google+ accounts, so you went ahead and created those as well. And now you've decided that a social media campaign is a waste of time...
As May comes to an end this week, we look back at the top viral ad videos for the month. If you missed last month's ads, you should check them out. These are the advertisements that the consumers are interested in watching and can lead them to buying a product. Video...
Commemoration of those who've sacrificed their lives for our country is deeply ingrained in our patriotic roots as Americans. This is why Memorial Day is such an important holiday and one that businesses need to take seriously when marketing to customers. This is a...
Producing video has never been an easy task to do. To create video content, it used to take large amounts of time and lots of money. This meant that small companies did not have the resources to have videos produced. "And just last year in Vidyard's video marketing...
Last week, we took a look at some of the greatest social media campaigns so far this year. This week, we're going to head the the other end of the spectrum and look at some of the worst (and ugliest) campaigns we've seen lately. MLK Day Fail The first example of when...
We love to see the great things we are able to accomplish using social media. Some, still, have their doubts on if social media truly works for business. But we say, it does. Today, we want to talk a little bit about some of the greatest social media successes to date...