Yep, you heard me right. I just implied that there is, in fact, a bit of science behind social media. Surprising as though it may be, it's completely and 100% true. If you're a bit skeptical, that's OK – to be completely honest, I was, too. When I was first hired on...
Not only are puppies and dogs cute, but they can also be used to sell a product. Many people are drawn to dogs and like to see them in videos. What better way to connect your brand with your consumers than using puppies in a commercial? The brand Hush Puppies...
Last June, I wrote a blog entitled "Fundraising in the Age of Social Media", which was about a social media based fundraising campaign that my daughter's soccer team participated in. It was an amazing experience, to say the least! We got to work with some awesome...
If I were to ask you to describe your father, what would be the words that you would choose to use? Would your description have anything to do with ties or tools or socks or electric razors? Or would the words "bumbling idiot" be at the tip of your tongue (a la Homer...
It only seems fitting that the top ad of this week is for Father's Day. Many brands are honoring dads by producing ads that are heartfelt and show the bond of a father with their children. Commercials are created to thank dads and remind the consumer that the brand is...
At Transformation Marketing, we truly care for and appreciate our clients. This month, a few of us wanted to take a minute to tell all of our clients thank you and let them know just what it is we appreciate about them. Shannon Filing (President): I love hearing about...
Every time we sign on a new social media client, we are sure to fill them in on some things that will help us help them to have a successful campaign. Both in their contract and printed at the end of their social media questionnaire, we have these things written:...
As part 1 showed us last week, video is a very powerful medium to have as a part of your marketing budget. Not only will video increase Internet traffic, but it is also the best type of content to reach your target audience. It can be used across different platforms...
I am very pleased to announce the promotion of Lacy Jo Donald to Director of Operations for Transformation Marketing. Lacy Jo has been with our company for 4 years holding positions of Lead Designer and Lead Social Media Strategist. She has developed and overseen our...