Everybody in this day of age is trying to create the next big thing that nobody has thought of. It's worked wonders for companies like Apple and Amazon but the fact of the matter is that the great majority of innovations fail. A study by the Harvard Business School...
Show me a person that doesn't like to laugh and i'll show you a liar. Humor is one of the strongest emotions. Every guy or girl wants to meet somebody who's funny. The same goes for marketers. Humor has taken over advertising by storm and many see it as the sure fire...
You know that corny phrase that says "a picture is worth a thousand words"? In terms of social media, that phrase hits it right on the head. We've seen the rise of social media sites like Instagram and Pinterest explode because of this notion. I've seen first hand the...
I have a confession to make – I follow a LOT (not a ton but, you know, quite a few) of businesses and news outlets on Facebook. I know it's not for everyone (like {ahem} my dad), but it works for me – with two kids and a multitude of jobs, I never have time to sit...
Let me start by saying that, just as every business and organization is unique, so are the people that shape them and make them what they are. Which means that I KNOW there are some businesses out there that do a STELLAR job when it comes to handling their social...
We are very excited today to welcome our new Sales Coordinator, Sawyer Davidson! Sawyer comes to us from Kearney, Nebraska by way of UNL. He has a degree in Advertising, is incredibly excited about marketing and has hit the ground running his first couple weeks, here!...
If you haven't noticed, there's a LOT of scuttlebutt as of late about the airbrushing and touching up of models – women, in particular – in magazine and print ads. Some people are totally OK with it. Some people are REALLY against it. I'm somewhere in the middle. I'm...
In case you missed "Part 1" of this blog, follow the link to take a quick look see: "Make Sure You Respond to Your Customers and Fans – It's Personal!" Honestly, I think it can be pretty well summed up with the paragraph that states: Now, I tell you ALL of the above...
Having a website for your business or organization is a great first step when it comes to getting "out there" on the World Wide Web. And, since pretty much everyone is connected to the internet ALL the time, having content that's informative and engaging is an...