Let's be honest, you're probably not a wiz when it comes to marketing channels because you're good at what you do! This is why having a full-service marketing agency to handle media representatives is one of the best investments you can make for your business. Why are...
Ever been stuck with a severed foot (halloween joke) in your mouth? In Social Media, it happens more than you think. Too often, laziness is the cause of PR disasters on Social Media. While marketing on social media can take your business to the next level, it can also...
I'm sure you've heard from your children, children's friends, or anybody that is younger than you, some kind of trendy phrase or acronym that makes no sense at all. I'm talking about the Lmfao's, the Smh's, the Lol's, and even the Rotflmao's (don't be embarrassed if...
Like the famous quote in the movie, Jerry Maguire, "help me, help you." One of the biggest problems that we as social media marketers face is a client who is unwilling to participate in content creation. While we are more than willing and able to create interesting...
Poor companies ignore competitors, average companies copy their competitors, and great companies learn from their competitors. This is true in all aspects of business. In marketing, competitive analysis is a great way to learn what works and what doesn't in a specific...
For those of you who may not know, World Peace Day is coming up on September 21st. If you're like me the mere mention of world peace makes you think of one of those graphics of little people circling the earth holding hands, not a burger. However, this year for World...
Some commercials you just can't ignore. Recently I've found myself captivated by a 30 second commercial for Holiday Inn that pulls at my heartstrings. Maybe it's because one day I'll have a child of my own, or maybe it's because I'm studying advertising, but either...
Throughout human history we have seen a wide variety of advances that have changed our lives drastically. The telephone revolutionized the way we communicated. The television rendered radio nearly obsolete. But there has been no greater effect on our lives and the...
Even though we know that it's what's inside that really counts, when it comes to websites – and many other things in life – the harsh reality is that first impressions matter...a LOT. Ages ago - back when you could physically hear your computer (slowly) connecting...