For businesses, it’s easy to post to Facebook. What’s not easy is getting those posts to show up on followers’ newsfeeds so they actually see them. We’re all familiar with Facebook, and most of us use it on a daily basis, but many people don’t fully understand the way...
Halloween and Election Day fall just days apart from one another, so naturally, we see some overlap between them. Last month, we talked about political advertisements and the balance your brand should strive for when engaging in the political discussion. One of the...
We all know that the way we shop is becoming increasingly diverse. Sure, most of us still go to the grocery store once a week to purchase food, but more and more people are replacing traditional shopping habits with online and other innovative ways of purchasing. In...
Just like every other professional field, certain words, phrases, and idioms have become prominent among marketers. The difference with marketing lingo, however, is that it pertains to more people than words only used by engineers, for example. Why? Because everyone...
Political campaigning has been a staple of the American presidential process since the beginning of our democracy. Advertising in politics, however, is like conventional advertising on steroids. Candidates spend hundreds of millions of dollars every four years to...
It seems that Instagram has changed a lot this past summer. From Instagram Stories that rolled out in early August to the new algorithm, it’s hard to keep up. But the changes don't seem to be coming to a halt- on Aug. 31, Instagram announced a new feature that users...
From what I hear (though I’m still not entirely convinced), it used to be very feasible to work a part-time job throughout college that somehow allowed you to meet your basic human needs while simultaneously paying for tuition. Though I wasn’t able to avoid taking out...
I want to start this blog by pointing out that the word “meme” is pronounced “meam”, not “meemee.” Seriously, there’s nothing that makes my internet-obsessed Millennial eyes roll more. Okay, so now that we’ve got that cleared up, let’s begin. You’ve probably...
History was made this week here at Transformation, folks. Buckle up, because we've begun work on our very first Snapchat marketing project! We blog about Snapchat being the newest trend in social media marketing all the time, but there are certain challenges that come...