Any business looking to connect with customers in 2017 can no longer ignore social media. Social media can be a taboo word for old school advertisers and business owners alike, who may see it as just a frivolous add on to marketing packages. But the fact is that...
As a business owner, your single most important marketing tool is perhaps your website. It functions as a “home base” for those seeking information about your business and is often the first touchpoint in what eventually becomes a sale. We have clients come to us all...
Every year, Transformation Marketing sets individual, department, and company goals. Two years ago, our theme was “The Year of the Process.” During that year, we made it a priority to establish and document processes for all aspects of our business. Needless to say,...
Mobile marketing is huge right now. You know it. We know it. Everyone is fully aware. In order for any business to compete, they’ve got to be mobile friendly. What does that mean? It means consumers need to be able to easily access a company’s online information from...
We all know that the holidays are not about material gifts, but rather the gift of family and those we love. That being said, the month before Christmas is a good time to make your Amazon wish list a little more comprehensive and text your family members links to the...
Remember when “LOL” and “OMG” were just silly jargon teenagers used to send text messages to one another on their flip phones? These “digital acronyms” weren’t just a fad; today, the internet community is fluent in what could be described as a digital dialect of the...
Ah, yes, Thanksgiving. A holiday filled with cranberry sauce, stuffing, full bellies, thankfulness, football, friends, and family. As per tradition, many embrace the commercialism of the holiday season that comes to a head at Black Friday. Whether you love to hate it...
Thanks to the help of social media and things “going viral,” companies are hopping on the experiential marketing bandwagon like no other. Experiential marketing is a type of advertising that aims to get consumers to physically participate and interact with a brand....
Contrary to popular belief, traditional media is not dying; it’s just changing. The way we consume media is changing, and the amount of time we spend consuming it is changing. According to new reports by Spectrum Reach and Nielsen, 84% of smartphone and tablet owners...