March marks one year on Instagram for Prairie Orthopaedic & Plastic Surgery! Of course, when you are starting at zero there is nowhere to go but up, but we have been thrilled at the growth and engagement of this brand new profile.
We’ve hit some milestone benchmarks when it comes to brand awareness and driving traffic. In 365 days, we’ve gained 228 followers and have reached 2,379 accounts. Growing their following was a primary goal of ours because those followers could very well turn into patients. In addition, we were excited about the reach as it’s the number of unique accounts that saw any of their posts or stories at least once. So, even those who don’t follow the account still are being exposed to the Prairie Ortho brand! Audience exposure is important in the medical field because people should be aware of your brand before they need you so that when they do, you’ll be top of mind.
As we’ve built and curated their content, we have seen that culture posts produce the best organic results. These are posts like employee spotlights, office photos, live videos, and customer reviews. The more personalized that we make Prairie’s content, the better the outcome. Here’s an example:
Our goal for the upcoming year is to post more culture content, so be on the lookout for their awesome providers, new equipment, and fun events happening at Prairie. If you don’t follow them, you should! You can find their Instagram handle here: https://www.instagram.com/prairieortholnk/