The Bean is the heart of our company here at Transformation Marketing. Not only are we represented by The Bean in our logo, our values and the core of our team “The Bean Team” are all expressed through this unique design.
In the first years of TM, we were represented by the overused “swoosh” graphic found anywhere from Nike, technology companies, and start-up businesses as we once were. As Transformation’s growth continued in 2010 it was time to develop a new logo that would represent our company and everything we stood for:
The Bean represents growth. TM is a growing company both internally with employees and externally with our clients; one of our main focuses as well is to help our clients grow their businesses. Our business started out with only two Agriculture clients, and having our office located in rural Nebraska it seems only fitting that The Bean represents or growing company.
The Bean represents new beginnings/fresh start. We have seen too many times where business can get off track with marketing. That happens. We like to meet our clients where that are and work hard to get them moving in the right direction.
The Bean is organic. The relationships, we build here at Transformation, with our clients are organic. They are cultivated over time through honesty and hard work.
“We believe the bean should remind you to expect the unexpected and that talent is about the people, not the location.”