product/service education

consumers know their stuff

People do their research before buying now more than ever! Providing content in various forms is a must to attract and win today’s buyers- even if your product isn’t bought online with the click of a button. Decisions are made online prior to clicking and buying or coming to your store or office. People are making buying decisions heavily influenced by online research. Eighty-seven percent of shoppers begin product research online and through digital channels prior to making a purchase (salesforce 2018). All these same buying habits are true for recruitment efforts as well.