Started using the phrase “bean team” when referring to our staff.
 
The Story of the Bean
 

We can’t count the number of times that we have been asked what the “bean” means in our logo. Some would argue that very few logos have a lot of significance behind them, but all marketers would agree that logos should be unique. Our old logo used that overused “swoosh” graphic found in varying formats, from the famous shoe, Nike, to local technology companies. In the end, a logo should be memorable and allow you to stand out, which is why we developed the bean. We believe the bean should remind you to expect the unexpected and that talent is about people, not location.