For the past several weeks, my daughter’s soccer team has been involved in a massive fundraising campaign. However, nothing was sold and no money changed hands. This fundraising effort was of a completely different breed. It involved email and social media. AND THAT’S IT.
Creating a TV commercial (or radio advertisement) is a lot of fun, but also take a lot of work on a business owner’s part. To begin, you’ll need to come up with a great strategy or campaign. Then, toss in budgeting, scripting, talent selection, the hiring of a video crew (or audio crew), and possibly even needing […]
We touch on this in our Logo vs Brand blog, but let’s really hash it out. Although many people think advertising and marketing are one in the same. It’s not. Marketing is all encompassing. It’s your brand, online marketing, advertising, social media, networking, fliers… anything in the name of getting your company out there in […]