With the internet continuing to evolve, some of the “old ways” of advertising are becoming obsolete. Take print and television ads for example. Many newspapers have ditched their delivery schedules and moved their content online, prompting advertisers to do the same. With the popularity of dynamic creative optimization (DCO), marketers are better able to reach […]
When one hears the term documentary, we often think of real-life video storytelling of endangered animals, war, hunger or other social issues or historical events. But documentaries can also take on a more light-hearted approach. Brand documentaries, in particular, strive to tell true, compelling stories of regular people in order to promote a company, corporation, […]
Crowdsourcing has been around for a couple of years now not only in video production, but across all industries. The buzzword refers to a 2006 Wired magazine article about outsourcing to a crowd as opposed to a single individual or company.