marketing vs. recruitment

Is marketing really that different from recruitment? Not at all!
Marketing AND recruitment are all about persuasion.

Marketing is telling the rightpeople great things about your product and services through creative messages so they want to buy your product or service.

While recruitment is telling the right people great things about your company through creative messages so they want to work for you.

Often times, though, recruitment campaigns boil down to an uninspired post on a job board “Thinking outside the job boards” allows companies to reach qualified individuals that are already employed and persuade them to consider what your company has to offer. We reach these candidates before they are drained from combing through the massive and dismal job site.

For nearly a decade, we have been deploying online recruitment strategies and
accomplished highly effective results. Our clients stand apart from the “white noise” of an endless job board where bullet points in a job description are far from motivating.

Stop listing jobs and start recruiting talent.

how do we do it?

1
  • IDENTIFY WHAT MAKES YOUR COMPANY UNIQUE
  • What does your company culture provide that would entice people to be a part of it?
  • What unexpected benefits do you offer that people need to know about?
  • What do current or past employees say about your company that if others knew they would want to hear more?
  • IDENTIFY WHAT PEOPLE ARE YOUR BEST EMPLOYEES
  • Is there something other than specific skills that are considerable attributes you look for?
  • Is there anything that you look for that just doesn’t fit on a job description?
2
3
  • IDENTIFY WHAT IS THE COMPANY’S CURRENT ONLINE PROFILE
  • What does the current online content say about the company as a whole from an employee’s perspective?
  • CREATE A PLAN FOR SUCCESS
  • This plan will detail types of content we will create, where we will deploy, and the way we will track it
4
5
  • Deploy content and keep you informed

We pride ourselves in not only reporting the specifics but also continuing communication
between your team and our team.
We understand that success comes through continual efforts
and collaboration.