First quarter this year, we were seeing a bit of a plateau in our engagement for our Papa John’s pages in Lincoln and Omaha. We needed to add some fun, local content that people would engage with. Our solution? Tune in Tuesday! We put together a fun animation that went with a new tune to guess each week. We play about 2 seconds of the song, and the participants guess what song it is to be entered to win a free pizza. In the last 3 months, our videos get an average of over 700 views per week with an average of 30 comments per week, boosting engagement and awareness for the local Papa John’s market.