After their site had been up for several years, Fletcher was ready to do some updates, but not ready to do a complete website overhaul. At the same time, they were in need of some print pieces that would also feature the new feel of the design elements added to the site. Instead of stock photography, Fletcher liked the idea of going with illustrations to get the point across.
With these new illustrations, Fletcher was able to achieve a professional feel to their marketing pieces, showing how personable they are before you ever reach their front door. The client loves their new look and has used their print pieces at trade shows as well as for a direct mail piece.