In the wake of the Facebook data scandal and the GDPR, one of the areas this blog has attempted to cover and update readers on is the butterfly effect that will follow. One of these outcomes has already surfaced as Instagram ad spend is on the rise. The increase in ad spend on Instagram, a […]
So…what is a Bounce, anyway? In a nutshell, a Bounce is when a user goes to your website, briefly looks at 1 page then leaves (single page views). A lot of people look at their Google Analytics and see “Bounce Rate 63%” they then gasp and hit the panic button and assume “This is terrible! […]
A decade makes a world of difference. In a 10 year span, you would expect things like fashion, music, and technology to change. But, did you think about changes in the marketing industry? As society shifts, marketing shifts with it. Arguably, the last 10 years have seen the greatest technological growth ever. In 2009, the […]
