HOW WE STARTED

HOW WE STARTED

A BRIEF HISTORY

Transformation was founded in 2002 by me, Shannon, with help, encouragement, and insight from my husband, Travis. Travis previously worked full time in media sales and I came from a bank management background. Together, we each used our marketing knowledge and project management skills to create Transformation Marketing. We found that our common sense approach and the honest relationships we built were the start of something great. In the beginning, most of our clients worked with us for media services, but the agency grew, and we now offer a full line of services including graphic design, website development, TV and radio production, online marketing, and consulting services.

With this expansion came an increased need for talent. In 2007, Travis joined the company full time, furthering its growth. In October 2011, we bought our current building and moved in March of 2012. We added on another six offices the following year and filled the additional space with more team members. Through the years, we have gained many clients, but the exciting part of our story is that we have a client retention rate 14x greater than the industry average. We have stayed true to our roots by letting our staff work within their talents and strengths. We feel that this has been key to our success and client satisfaction. You’ll love us….you’ll really love us.

A BRIEF HISTORY

Transformation was founded in 2002 by me, Shannon, with help, encouragement, and insight from my husband, Travis. Travis previously worked full time in media sales and I came from a bank management background. Together, we each used our marketing knowledge and project management skills to create Transformation Marketing. We found that our common sense approach and the honest relationships we built were the start of something great. In the beginning, most of our clients worked with us for media services, but the agency grew, and we now offer a full line of services including graphic design, website development, TV and radio production, online marketing, and consulting services.

With this expansion came an increased need for talent. In 2007, Travis joined the company full time, furthering its growth. In October 2011, we bought our current building and moved in March of 2012. We added on another six offices the following year and filled the additional space with more team members. Through the years, we have gained many clients, but the exciting part of our story is that we have a client retention rate 14x greater than the industry average. We have stayed true to our roots by letting our staff work within their talents and strengths. We feel that this has been key to our success and client satisfaction. You’ll love us….you’ll really love us.

TM TIMELINE

2003
Jun 28

Humble Beginnings

Transformation Marketing began under the name “In With The Assist”

 

 

 

 

 

 

2004
Jun 28

Ch-ch-ch-changes

Changed name to Transformation Marketing

Transformation Marketing Logo

 

2005
Jun 28

Moving on Up

Moved business into leased space at Farmers and Merchants Bank in Panama.

Farmers and Merchants Bank Panama

 

 

 

 

 

 

 

Aug 17

We Have Liftoff!

Launched our first website.

 

 

 

 

 

 

 

 

2007
Jun 28

Travis Joins Transformation Marketing

Sep 17

Cha-Ching!

Launched our first e-commerce site.

Vector of shopping cart full of web icons and various items

 

 

 

 

 

 

 

 

2009
May 07

Blogs Have More Fun

We posted our very first blog.

Oct 17

Some say it’s legend, but we argue it is only legendary.

Our first Social Media campaign.

 

 

 

 

 

 

 

 

 

Nov 17

Pay-Per-Click

Created our first PPC campaign.

 

 

 

 

 

 

 

 

2010
Oct 07

When you post graffiti on my wall, it’s deFacebook.

Joined Facebook and Twitter 

https://twitter.com/we_market
https://www.facebook.com/transformationmarketing

 

 

 

 

 

 

 

 

 

 

2011
Jan 07

You Should be in Pictures

Joined the YouTube community and uploaded our first video.

Jun 28

Growing Pains

2 became 3 with our first hire!

Aug 28

Graphic Content

Brought graphic design position in-house.

 

 

 

Oct 28

Expanding

Broke ground on new offices.

 

 

 

 

 

 

 

 

 

2012
Mar 28

Move on Over

Moved into new offices.

 

 

 

 

 

 

 

 

 

 

Mar 28

Socially Awesome

Brought social media services in-house.

social media, brand

 

 

 

 

 

 

 

 

 

 

 

May 07

Success!

 

 

Merit Awards for Marketing Campaign, Corporate Identity and Social Media

Jun 07

Very Pinteresting

Joined Pinterest and started pinning our work and our blogs. https://www.pinterest.com/transmarket/

2013
Jan 07

@transformationmarketing

Joined Instagram. Our first post was a sneak peek of a website we were working on that later went on to win a national award.

https://www.instagram.com/transformationmarketing/

Instagram

Jan 28

Started Intern Program

Fun Fact: We hire 1/3 of our interns!

 

 

 

 

 

 

 

 

Mar 28

Groundbreaking

Broke ground on a new addition.

 

 

 

 

 

 

 

 

 

 

May 07

Gold Star for Us!

 

Won our first Prism Award for Social Media

 

 

Merit Award for Graphic Design

May 28

You Should Be In Movies

Brought video production in-house.

 

 

 

 

 

 

 

May 28

2nd place Micro-Entrepreneurship Award

 

 

 

 

 

 

 

 

 

 

 

 

 

Aug 07

Expect the Unexpected

Started using the phrase “bean team” when referring to our staff.
 
The Story of the Bean
 

We can’t count the number of times that we have been asked what the “bean” means in our logo. Some would argue that very few logos have a lot of significance behind them, but all marketers would agree that logos should be unique. Our old logo used that overused “swoosh” graphic found in varying formats, from the famous shoe, Nike, to local technology companies. In the end, a logo should be memorable and allow you to stand out, which is why we developed the bean. We believe the bean should remind you to expect the unexpected and that talent is about people, not location.

2014
May 28

All We Do Is Win

AMA Merit Awards for Logo, Video, TV Commercial, Web Design, Graphic Design

 
 
 
 

 

Graphic Design USA for Web Design and Graphic Design

 

 

Jun 07

Blog Ambition

Posted our 500th Blog
  

 

 

 

 

 

 

 

 

 

Jul 07

Read All About It!

We are featured in Graphic Design USA Magazine for our award winning website design.

2015
Jan 28

Interwebs

Brought web services in-house.
vector of desktop, laptop, tablet, and mobile phone showing a website

May 28

Winner, Winner, Chicken Dinner

AMA Merit Awards for Social Media, 2 TV ads, Marketing Campaign

Prism Awards for Special Event, TV Ad, Graphic Design

 

 

 

 

 

 

 

 

 

 

 

2016
May 28

I’d Like to Thank the Academy…

3 AMA Merit Awards (Graphic Design, Social Media, Marketing Campaign)
3 Prism Awards (Marketing, Newspaper Ad, Special Event)

 

 

 

 

 

 

Jul 17

What Grows in the Bean Patch?

Launched “Bean Patch”

 

 

Believing that communication is the key to transparency and success, we created the Bean Patch, which is TM’s exclusive platform for project management and communication with clients.

Aug 17

tmbeanteam

Joined Snapchat

 

 

 

 

 

 

 

 

 

 

 

Oct 28

Welcome to the Big O

Opened Omaha sales office.

 

 

 

 

 

 

 

 

 

 

Nov 17

Making the Old New Again

Purchased new conference center and started renovations.

 

Before Renovations:

 

 

 

 

 

 

 

 

 

 

 

 

 

2017
Jan 07

Certifiable

 

 

Became Google Adwords Certified and brought PPC (Pay-Per-Click) in-house.

 

 

 

Feb 17

Driven to Be the Best

Launched our new in depth reports for clients who utilize our new amazing, results driven, 360° Online Marketing Strategies.

 

 

 

 

 

 

 

 

May 28

We’re Just Awesome

3 AMA Merit Awards (Video, Digital Ads, Marketing)
1 AMA Prism Award (Digital Ads)

Trophy

 

 

 

 

 

 

TM TIMELINE

2003
Jun 28

Humble Beginnings

Transformation Marketing began under the name “In With The Assist”

 

 

 

 

 

 

2004
Jun 28

Ch-ch-ch-changes

Changed name to Transformation Marketing

Transformation Marketing Logo

 

2005
Jun 28

Moving on Up

Moved business into leased space at Farmers and Merchants Bank in Panama.

Farmers and Merchants Bank Panama

 

 

 

 

 

 

 

Aug 17

We Have Liftoff!

Launched our first website.

 

 

 

 

 

 

 

 

2007
Jun 28

Travis Joins Transformation Marketing

Sep 17

Cha-Ching!

Launched our first e-commerce site.

Vector of shopping cart full of web icons and various items

 

 

 

 

 

 

 

 

2009
May 07

Blogs Have More Fun

We posted our very first blog.

Oct 17

Some say it’s legend, but we argue it is only legendary.

Our first Social Media campaign.

 

 

 

 

 

 

 

 

 

Nov 17

Pay-Per-Click

Created our first PPC campaign.

 

 

 

 

 

 

 

 

2010
Oct 07

When you post graffiti on my wall, it’s deFacebook.

Joined Facebook and Twitter 

https://twitter.com/we_market
https://www.facebook.com/transformationmarketing

 

 

 

 

 

 

 

 

 

 

2011
Jan 07

You Should be in Pictures

Joined the YouTube community and uploaded our first video.

Jun 28

Growing Pains

2 became 3 with our first hire!

Aug 28

Graphic Content

Brought graphic design position in-house.

 

 

 

Oct 28

Expanding

Broke ground on new offices.

 

 

 

 

 

 

 

 

 

2012
Mar 28

Move on Over

Moved into new offices.

 

 

 

 

 

 

 

 

 

 

Mar 28

Socially Awesome

Brought social media services in-house.

social media, brand

 

 

 

 

 

 

 

 

 

 

 

May 07

Success!

 

 

Merit Awards for Marketing Campaign, Corporate Identity and Social Media

Jun 07

Very Pinteresting

Joined Pinterest and started pinning our work and our blogs. https://www.pinterest.com/transmarket/

2013
Jan 07

@transformationmarketing

Joined Instagram. Our first post was a sneak peek of a website we were working on that later went on to win a national award.

https://www.instagram.com/transformationmarketing/

Instagram

Jan 28

Started Intern Program

Fun Fact: We hire 1/3 of our interns!

 

 

 

 

 

 

 

 

Mar 28

Groundbreaking

Broke ground on a new addition.

 

 

 

 

 

 

 

 

 

 

May 07

Gold Star for Us!

 

Won our first Prism Award for Social Media

 

 

Merit Award for Graphic Design

May 28

You Should Be In Movies

Brought video production in-house.

 

 

 

 

 

 

 

May 28

2nd place Micro-Entrepreneurship Award

 

 

 

 

 

 

 

 

 

 

 

 

 

Aug 07

Expect the Unexpected

Started using the phrase “bean team” when referring to our staff.
 
The Story of the Bean
 

We can’t count the number of times that we have been asked what the “bean” means in our logo. Some would argue that very few logos have a lot of significance behind them, but all marketers would agree that logos should be unique. Our old logo used that overused “swoosh” graphic found in varying formats, from the famous shoe, Nike, to local technology companies. In the end, a logo should be memorable and allow you to stand out, which is why we developed the bean. We believe the bean should remind you to expect the unexpected and that talent is about people, not location.

2014
May 28

All We Do Is Win

AMA Merit Awards for Logo, Video, TV Commercial, Web Design, Graphic Design

 
 
 
 

 

Graphic Design USA for Web Design and Graphic Design

 

 

Jun 07

Blog Ambition

Posted our 500th Blog
  

 

 

 

 

 

 

 

 

 

Jul 07

Read All About It!

We are featured in Graphic Design USA Magazine for our award winning website design.

2015
Jan 28

Interwebs

Brought web services in-house.
vector of desktop, laptop, tablet, and mobile phone showing a website

May 28

Winner, Winner, Chicken Dinner

AMA Merit Awards for Social Media, 2 TV ads, Marketing Campaign

Prism Awards for Special Event, TV Ad, Graphic Design

 

 

 

 

 

 

 

 

 

 

 

2016
May 28

I’d Like to Thank the Academy…

3 AMA Merit Awards (Graphic Design, Social Media, Marketing Campaign)
3 Prism Awards (Marketing, Newspaper Ad, Special Event)

 

 

 

 

 

 

Jul 17

What Grows in the Bean Patch?

Launched “Bean Patch”

 

 

Believing that communication is the key to transparency and success, we created the Bean Patch, which is TM’s exclusive platform for project management and communication with clients.

Aug 17

tmbeanteam

Joined Snapchat

 

 

 

 

 

 

 

 

 

 

 

Oct 28

Welcome to the Big O

Opened Omaha sales office.

 

 

 

 

 

 

 

 

 

 

Nov 17

Making the Old New Again

Purchased new conference center and started renovations.

 

Before Renovations:

 

 

 

 

 

 

 

 

 

 

 

 

 

2017
Jan 07

Certifiable

 

 

Became Google Adwords Certified and brought PPC (Pay-Per-Click) in-house.

 

 

 

Feb 17

Driven to Be the Best

Launched our new in depth reports for clients who utilize our new amazing, results driven, 360° Online Marketing Strategies.

 

 

 

 

 

 

 

 

May 28

We’re Just Awesome

3 AMA Merit Awards (Video, Digital Ads, Marketing)
1 AMA Prism Award (Digital Ads)

Trophy

 

 

 

 

 

 

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