how we started
A BRIEF HISTORY
Transformation was founded in 2002 by me, Shannon, with help, encouragement, and insight from my husband, Travis. Travis previously worked full time in media sales and I came from a bank management background. Together, we each used our marketing knowledge and project management skills to create Transformation Marketing. We found that our common sense approach and the honest relationships we built were the start of something great. In the beginning, most of our clients worked with us for media services, but the agency grew, and we now offer a full line of services including graphic design, website development, TV and radio production, online marketing, and consulting services.
With this expansion came an increased need for talent. In 2007, Travis joined the company full time, furthering its growth. In October 2011, we bought our current building and moved in March of 2012. We added on another six offices the following year and filled the additional space with more team members. Through the years, we have gained many clients, but the exciting part of our story is that we have a client retention rate 14x greater than the industry average. We have stayed true to our roots by letting our staff work within their talents and strengths. We feel that this has been key to our success and client satisfaction. You’ll love us….you’ll really love us.
TM TIMELINE
Humble Beginnings
Transformation Marketing began under the name “In With The Assist”
Ch-ch-ch-changes
Changed name to Transformation Marketing
Moving on Up
Moved business into leased space at Farmers and Merchants Bank in Panama.
We Have Liftoff!
Launched our first website.
Cha-Ching!
Launched our first e-commerce site.
Blogs Have More Fun
We posted our very first blog.
Some say it’s legend, but we argue it is only legendary.
Our first Social Media campaign.
Pay-Per-Click
Created our first PPC campaign.
You Should be in Pictures
Joined the YouTube community and uploaded our first video.
Growing Pains
2 became 3 with our first hire!
Graphic Content
Brought graphic design position in-house.
Expanding
Broke ground on new offices.
Move on Over
Moved into new offices.
Socially Awesome
Brought social media services in-house.
Success!
Merit Awards for Marketing Campaign, Corporate Identity and Social Media
Very Pinteresting
Joined Pinterest and started pinning our work and our blogs.
pinterest.com/transmarket/
@transformationmarketing
Joined Instagram. Our first post was a sneak peek of a website we were working on that later went on to win a national award.
Started Intern Program
Fun Fact: We hire 1/3 of our interns!
Groundbreaking
Broke ground on a new addition.
Gold Star for Us!
Won our first Prism Award for Social Media
Merit Award for Graphic Design
You Should Be In Movies
Brought video production in-house.
Expect the Unexpected
Started using the phrase “bean team” when referring to our staff.
The Story of the Bean
We can’t count the number of times that we have been asked what the “bean” means in our logo. Some would argue that very few logos have a lot of significance behind them, but all marketers would agree that logos should be unique. Our old logo used that overused “swoosh” graphic found in varying formats, from the famous shoe, Nike, to local technology companies. In the end, a logo should be memorable and allow you to stand out, which is why we developed the bean. We believe the bean should remind you to expect the unexpected and that talent is about people, not location.
All We Do Is Win
AMA Merit Awards for Logo, Video, TV Commercial, Web Design, Graphic Design
Graphic Design USA for Web Design and Graphic Design
Blog Ambition
Posted our 500th Blog
Interwebs
Brought web services in-house.
Winner, Winner, Chicken Dinner
AMA Merit Awards for Social Media, 2 TV ads, Marketing Campaign
Prism Awards for Special Event, TV Ad, Graphic Design
I’d Like to Thank the Academy…
3 AMA Merit Awards (Graphic Design, Social Media, Marketing Campaign)
3 Prism Awards (Marketing, Newspaper Ad, Special Event)
What Grows in the Bean Patch?
Launched “Bean Patch”
Believing that communication is the key to transparency and success, we created the Bean Patch, which is TM’s exclusive platform for project management and communication with clients.
tmbeanteam
Joined Snapchat
Welcome to the Big O
Opened Omaha sales office.
Making the Old New Again
Purchased new conference center and started renovations.
Before Renovations:
Certifiable
Became Google Adwords Certified and brought PPC (Pay-Per-Click) in-house.
Driven to Be the Best
Launched our new in depth reports for clients who utilize our new amazing, results driven, 360° Online Marketing Strategies.
We’re Just Awesome
3 AMA Merit Awards (Video, Digital Ads, Marketing)
1 AMA Prism Award (Digital Ads)
A Culture of Giving
Transformation Marketing hosts a food drive
School’s in Session
TM Conference Center is completed
Our Future’s So Bright…
Transformation hosts a Solar Eclipse party
Mic Drop
Travis speaks at PJFA (Papa John’s Franchise Association) in Miami, FL
We’re Blushing…
TM wins 2 Prism Awards & 3 Merit Awards at the 2018 Lincoln Chapter AMA Prism Awards
We’re Not too Cool for School
The TM management team attends their first Digital Summit in Kansas City
But First… Let’s Take a Selfie!
Transformation Marketing celebrates Selfie Day
Throw Kindness Like Confetti
Transformation Marketing celebrates 15 years in business by committing to do 15 Acts of Kindness in 1 year.
We Need to Talk
Transformation launched their weekly video series featuring April and Lacy
They Said there Would be Cookies
TM hosts their first blood drive the day after Christmas and donates 18 units to the Nebraska Blood Bank
Never Stop Learning
The TM management team heads back to Kansas City to attend the Digital Summit again
We Bleed Orange
Transformation Marketing hosts its second blood drive, donating another 18 units to the Nebraska Blood Bank
