Tag Archives: Commercials
On Sunday night, millions of people sat down to watch Super Bowl 49. Some watched for the game, while others watched just to see the ads. This brings into question, is it worth buying an ad during the Super Bowl? Well it depends if your company can justify paying $4.5 million dollars just to get […]
It is the end of October, so of course we are all thinking about Halloween here at Transformation Marketing. I have found a few TV and online ads that have been running recently, which all have a Halloween theme to them. Check them all out below. ––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––– Horror Movie: It’s What You Do; GEICO (1,639,000 views) […]
One of the most sought after goals of marketing is get great “word-of-mouth” that will result in future and additional customers. Testimonials are a form of word of mouth that we can use on a broader scale. Testimonials can be used on your website, in sales materials and in commercials. Testimonials build trust from a […]
With the internet continuing to evolve, some of the “old ways” of advertising are becoming obsolete. Take print and television ads for example. Many newspapers have ditched their delivery schedules and moved their content online, prompting advertisers to do the same. With the popularity of dynamic creative optimization (DCO), marketers are better able to reach […]
Crowdsourcing has been around for a couple of years now not only in video production, but across all industries. The buzzword refers to a 2006 Wired magazine article about outsourcing to a crowd as opposed to a single individual or company.
Working for a marketing company I don’t know what I enjoy more- the songs on the radio or the commercials. Of course I sit and belt out the songs as if I was Mariah Carey, but I also listen to see what different businesses are doing for advertising. I sit and analyze what they are […]