Tag Archives: Commercials
One of the most sought after goals of marketing is get great “word-of-mouth” that will result in future and additional customers. Testimonials are a form of word of mouth that we can use on a broader scale. Testimonials can be used on your website, in sales materials and in commercials. Testimonials build trust from a […]
With the internet continuing to evolve, some of the “old ways” of advertising are becoming obsolete. Take print and television ads for example. Many newspapers have ditched their delivery schedules and moved their content online, prompting advertisers to do the same. With the popularity of dynamic creative optimization (DCO), marketers are better able to reach […]
Crowdsourcing has been around for a couple of years now not only in video production, but across all industries. The buzzword refers to a 2006 Wired magazine article about outsourcing to a crowd as opposed to a single individual or company.
Working for a marketing company I don’t know what I enjoy more- the songs on the radio or the commercials. Of course I sit and belt out the songs as if I was Mariah Carey, but I also listen to see what different businesses are doing for advertising. I sit and analyze what they are […]
Last year, if you remember, we were less than impressed with the commercials during the Super Bowl. (See our blog: When Superbowl Ads Go Bad) It was almost like everyone was trying too hard to be funny that they failed miserably. This year, we were much more impressed. There were some fairly funny ones, but […]
Now, before I even get started on this let me say one thing: Compared to what we usually post on the “When Ads Go Bad” blog series, were the ads during the Superbowl bad? NO! Not even close. However, when you get the chance to be advertised during the the most viewed ANYTHING of the […]