Tag Archives: Campaign
For the past several weeks, my daughter’s soccer team has been involved in a massive fundraising campaign. However, nothing was sold and no money changed hands. This fundraising effort was of a completely different breed. It involved email and social media. AND THAT’S IT.
With the internet continuing to evolve, some of the “old ways” of advertising are becoming obsolete. Take print and television ads for example. Many newspapers have ditched their delivery schedules and moved their content online, prompting advertisers to do the same. With the popularity of dynamic creative optimization (DCO), marketers are better able to reach […]
Creating a TV commercial (or radio advertisement) is a lot of fun, but also take a lot of work on a business owner’s part. To begin, you’ll need to come up with a great strategy or campaign. Then, toss in budgeting, scripting, talent selection, the hiring of a video crew (or audio crew), and possibly even needing […]
Working for a marketing company I don’t know what I enjoy more- the songs on the radio or the commercials. Of course I sit and belt out the songs as if I was Mariah Carey, but I also listen to see what different businesses are doing for advertising. I sit and analyze what they are […]