Tag Archives: Campaign
“We Win as a Team, We Celebrate as a Team!”
Yesterday, we were incredibly honored and humbled to have won 2 awards at the AMA (American Marketing Association) – Lincoln Chapter Prism Awards. To sit in the same room and be mentioned along with some of the larger companies such as Cornerstone Printing, Pickering Creative Group, Bailey Lauerman and Swanson Russell, is just an amazing [...]
How To Choose Negative Keywords for PPC
Negative keywords can help you reach the most interested customers, reduce your costs, and increase your return on investment. When you add terms as negative keywords it means that your ad won’t show to people searching for those terms. With negative keywords, you can: – Prevent your ad from showing to people searching for or [...]
Social Media – Captivate, Engage, and Softly Sell
Social Media. It’s the trend. Some people swear by it (I do). But how does it work? How do I sell using Social Media? The honest to goodness truth is… you don’t. That IS the ultimate goal, but social media is a tool where your fans don’t buy your product or service. They buy you. [...]
Trust Us! We’re Experts!
I’m not a doctor. I’m not a lawyer. I’m not a mechanic. I’m not an accountant. There is a reason I don’t do any of those jobs. You wouldn’t hire me to do any of these jobs. I’m not trained to to do them. I don’t have the skill set to do them. And, I [...]
What Matters in Pay Per Click ROI
Is $5.00 too much to pay per click? What about a conversion rate of 3%, is that too low? These questions are impossible to answer because the truth is a multifaceted combination of cost per click, conversion rate, and the final cost per conversion. In today’s blog we export what truly matters in pay per [...]
5 Reasons Your Ads Are Not Showing On AdWords
If you’ve ever been frustrated with a keyword or campaign that wouldn’t show any ads on Google AdWords, then today’s blog post might be helpful to you. We’ve listed 5 reasons why your ads may not be showing Google. There are many more reasons than just these five issues, but these are very common occurrences. [...]
Our 300th Blog
Today, marks our 300th blog at Transformation Marketing. We are proud to be able to provide our clients and readers with great information on who we are, what we do and how to better understand marketing in general. We hope you find our blogs useful and informative, but to be honest, that’s not the only [...]
Milestones
We are always excited when we hit milestones, but not just for ourselves, for our clients as well. When our clients succeed, we succeed. So, today marks a fantastic milestone for all of us. One of our long-time clients and our oldest social client, British Parts Northwest, reached 100,000 upload views on YouTube today. We [...]