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Paid Search Ads Enhance Your Organic Listings

It’s likely you don’t have a top organic ranking for your business’s premium keywords. While there are some great strategies to get your website to the top of Google organically there are other ways to acquire quality traffic.

According to a recent study by Google, the lower the rank of your website organically the more you can benefit from a PPC campaign. But don’t just take our word for it, here are the numbers behind that statement.

- 50% of the ad clicks that occur with a top rank organic result are incremental.
– 82% of the ad clicks are incremental when the associated organic search result is between ranks 2 and 4.
– 96% of the ad clicks are incremental when the advertiser’s organic result ranked lower than 4 (i.e., 5 and below).

In short, when your organic ranking to low, there is a higher chance that the searcher’s click will be replaced by a paid ad on Google. But don’t take that mean your ads can be paused when your organic search results reach a top ranking. Take a look at this video from Google that shows what happens when advertisers pause their search ad campaigns.

You can see both the original study from Google and the follow up study for yourself.

At Transformation Marketing we offer a wide range of online marketing services including both organic and paid search marketing. We use diverse methods of marketing to experiment with each network to achieve the highest return on investment.

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