Facebook Pages are changing! If you have a Facebook Page (any business, product, band, service, ect) this matters because on March 30th all Pages will automatically get upgraded. The changes include a stronger way to brand your Page, highlight what matters, and manage everything in one place. (Please note that if you are one of our clients, we have already begun the process to change your page, and we will have them all changed before March 30, in order to be ahead of the game.)
The changes to Profiles happened a few months ago and the changes to Facebook Pages will reflect those changes. Here’s a quick run down of some key features of the new Facebook Pages.
Timeline: Pages will now look like Timelines (as featured on Profiles).
Cover Photo: A new large banner image will occupy the top of the Page. However, keep in mind that this image can not be promotional. It can not include a call-to-action, coupons, deals, ect.
Admin Panel: Page admins will now see an Admin Panel that gives them a snapshot of the Page Insights.
Activity Log: You can now more easily navigate to older posts to edit/delete them.
Pinning: You can now pin any given post to the top of your Page to feature it, for up to 7 days.
Direct Message: This is an important one for companies. Users will now be able to send a private message to the Page admins!
This is only a summary of all the changes happening soon, but we are excited to mention just these six features because it gives businesses more control on what the fans and Page visitors see and how they can interact with the Page on Facebook.